The Define and Shine makeup collection
The Define and Shine makeup collection

The Define + Shine Collection

Discover lip and eye colour that cares, powered by a synergy of skincare actives. SHOP NOW
Lip Liner makeup collection
Lip Liner makeup collection

A Hint of Shimmer

Meet the NEW shades of Line + Define Eyeliner, for a subtle pop of colour. SHOP NOW
The Line and Define Define Lip Liner makeup collection
The Line + Define Lip Liner makeup collection

New Line + Define Lip Liner

Achieve smoother, firmer lips with lip liner formulated with marula oil. SHOP NOW
Complimentary Cosmetic Bag
Complimentary Cosmetic Bag

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Receive a complimentary Cosmetic Bag when you spend £60+. LIMITED TIME ONLY

The makeup that does more. Joy of makeup + Science of skincare + Responsibility to the planet

Our pioneering packaging

+ Recyclable + Responsible + Reusable

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