+ ABOUT US

Our story starts with a scientist and a makeup artist, backed by over 30 years of skin health science at the iiaa, designing the makeup they – and you – wish existed.

Meet the makeup that does more

FOR YOUR SKIN, YOUR PLANET, YOUR FUTURE

THE JOY OF MAKEUP

We want our products to spark joy for everyone, no matter your skin type, tone, concern or belief. Whether that’s from finding your perfect shade or enjoying long-lasting coverage, et al. is designed to make our collective smile.

THE SCIENCE OF SKINCARE

We’ve packed active ingredients at functional levels into every single one of our products. Why? Because we want them to deliver results long after you’ve taken your makeup off, from hydration to protection against environmental aggressors.

RESPONSIBILITY TO THE PLANET

Skin health is as important to us as planet health, which is why we’re committed to producing products that are responsibly manufactured, easily recyclable, and often reusable.

“We‘ve chosen the best possible actives at the highest functional levels to support long-lasting, healthy skin.”

DR GABY PRINSLOO, MEDICAL DIRECTOR

+ BEHIND THE BRAND

+ BEHIND THE BRAND

Who’s behind et al.? A team of like-minded individuals who want makeup to do more. We’re backed by over 30 years of skin health expertise at the International Institute for Active Ageing and are passionate about visibly healthy skin.

VEGAN

ACTIVE INGREDIENTS

PLANET RESPONSIBLE

POWERED BY SCIENCE